Joosep A. Laats — Tallinn, Estonia
I design, build & grow things on the internet.
I build websites and stores, work with data, and look after the servers behind them.
Status: open for new projects
Fig. 1 — the developer
Selected work
Things I've built
Client work, my own projects, and a few experiments. The full list is on the work page.
ArbAnalyst
Fintech mediaA media platform for arbitrage bettors, now at 5k+ monthly visitors.
Winfluential
Web agencyAn e-commerce agency. Shopify stores and the automations around them.
Carlo's Gourmet
Shopify storeA Shopify storefront for an Italian delicatessen in Estonia.
JEF Estonia
NGO platformWebsite for JEF Estonia, the Young European Federalists' Estonian section.
What I do
Four verbs
01
Design
Websites and interfaces that are clean, quick, and pleasant to use. I design them and build them myself, so nothing gets lost in a hand-off.
02
Build
Shopify themes, Next.js sites, WordPress builds, and the integrations that hold them together.
03
Analyze
Pipelines, dashboards, and analysis in SQL, R, and Python. I like knowing which numbers to trust.
04
Advise
IT consulting without the theatre. I look at your setup, tell you what I'd change, and put it in writing.
Ongoing ventures
Things I'm building
ArbAnalyst
A media platform for arbitrage bettors. It gets 5k+ monthly visitors now, mostly from search.
Founder · 5k+ monthly
Winfluential
An e-commerce agency I run. We build Shopify stores and the automations around them.
Founder · Active
Valence Labs
Interface design for financial and web3 products, where trust matters more than flash.
Design · Active
About
Code meets commerce
I started as a developer, but quickly realized that clean code isn't enough — you need a strategy. Today my work combines strategic development and data analysis.
Based in Tallinn, I help companies build products that actually work. Whether it's a custom Shopify store or a data dashboard, I focus on systems that are easy to manage and built to scale.
(Not written by AI, I just really like em dashes.)
- Location
- Tallinn, EE
- Focus
- Web, data & IT
- Status
- Taking projects
Toolbox
The stack I reach for
Build
- TypeScript / JavaScript
- Next.js
- Tailwind CSS
- Shopify / Liquid
- WordPress
- Go
Automate
- Python
- AI integration
- Agentic workflows
- Web scraping
Analyze
- SQL
- R
- PostHog
- Quantitative modeling
- EV+ calculations
Grow
- SEO
- GEO (AI search)
- Market analysis
- E-commerce architecture
Run
- Linux
- Server management
- Database migrations
- CRM