Writing
Notes
Things I've learned while building, written down between projects.
4 September 2026
Goodbye WordPress, hello Next.js
This site used to be a block of HTML pasted into Elementor. Now it's a Next.js app. Here's why I moved it.
20 August 2026
What I actually do
Design, build, analyze, advise. Four verbs instead of a job title, because the honest answer depends on the week.
10 July 2026
The Shopify speed checklist I run before every launch
Store speed isn't an app you install. The pre-launch checklist I run on every Shopify build.